Charles River Labs Discusses Building a Compliance Brand
One of the key elements of a compliance program is ensuring that training and other messages reach employees. But in a digital world, with stuffed inboxes and constantly chirping devices, compliance communications are often lost in a tidal wave of other messages. Matt Daniel, corporate senior vice resident of legal compliance and deputy general counsel at Charles River Laboratories, realized if his compliance trainings and other messages were going to compete effectively for employee attention, his compliance program was going to need a brand that would make it stand out from the crowd. The Anti-Corruption Report recently spoke with him, along with John Dalton, Charles River’s director of corporate compliance, about how they developed their I-Comply brand and their mascot – the Comply Ant™.