When IT knows what customers want, it can anticipate their needs. Plus, it gives the team the credibility and respect to contribute in the business at a much more strategic level.
Customer-obsessed organizations are winning. It’s as simple as that. Amazon dominates because its track record of innovation has disrupted numerous industries. We know them because of their numbers: 42,000 percent rise in stock price since their IPO, market value of $423 billion, and a meteoric rise up the Fortune 500 ladder to No. 12 last year.