IT employee working on computer hardware
Media Coverage

Why Your IT Team Should Be Obsessed With Your Customers

When IT knows what customers want, it can anticipate their needs. Plus, it gives the team the credibility and respect to contribute in the business at a much more strategic level.

Customer-obsessed organizations are winning. It’s as simple as that. Amazon dominates because its track record of innovation has disrupted numerous industries. We know them because of their numbers: 42,000 percent rise in stock price since their IPO, market value of $423 billion, and a meteoric rise up the Fortune 500 ladder to No. 12 last year.

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